Cadence Living
Inspira Arrowhead, Cadence Marietta & at Poway Gardens
Lead Generation / Account Management, Advertising Operations
3rdThirdMarketing
Jun 2018 - Sep 2020
This case study is still in development.
Focused on rapid expansion both via new luxury builds and remodel-driven takeovers, Cadence Living partnered with 3rdThird for a full branding and marketing engagement for their family of lifestyle options.
A project which evolved from 2 social channels to over 25 within 1.5 years, Cadence’s property-specific social media needs were budget-driven and market-diverse.
I relied on smart audience targeting, flexible creative, and CMS-driven client collaboration to establish ambitious lead- and workforce-generation goals, and exceed them month after month.
Overall Results & Campaign Highlight
Coming Soon!
Coming Soon!
CMS-driven client collaboration, from the ground up.
A new way to collaborate.
Tailor-made creative.
In a market dominated by routine creative choices (a familiar exterior shot, a 1- or 2-bedroom interior), 3rdThird’s advertisements stand out.
The right eyeballs.
Niche-market targeting isn’t all about expensive minute by minute Facebook Ads optimizations. It’s about knowing your audience.
Tactics.
Notes on process.
What it meant for Cadence(results):
Reputation.
Within the span of 3 years, Cadence Living has become a big league industry player, supported by a robust social presence for both the corporate brand and subsidiary communities.
Leads.
Conversions.
Workforce Unity.
What it meant for 3rdThird’s program:
Scaling our departmental offerings to support Cadence’s 30+ social channels required continual learning and optimization, from process development to market research.