http://smalllspace.com/home daily 1.0 2025-12-11 https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/559c16fc-a90a-41e9-95d9-6b057c3b92c4/Screenshot+2023-09-06+at+12.39.29+PM.jpg Home After fifty years of successful growth without advertising, this client launched profitable digital advertising in 2023 with a fully modern, universal-attribution approach, guided by my Adlucent team. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/9a87536c-57ee-4fa2-b4e6-c45e674bd5c6/Screenshot+2023-11-26+at+5.35.59+PM.png Home This women’s intimates brand struggled to adjust historically promotion-heavy social advertising to Meta’s “creative is the new targeting” approach. My Adlucent team ensured the client updated their creative, messaging and campaign structure successfully. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1616632019590-5I83VGPJ1UFYCQVA1ZN9/Screen+Shot+2021-03-24+at+5.24.12+PM.png Home After a downer of a year, Aldersgate Life Plan Services was looking for a serious Q4 boost to apartment sales, community morale, and mindshare in the local Charlotte, NC area. A covid-safe campus driving tour delivered that and more on a hot timeline, in the true spirit of the season. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1594601225557-VVTZZHYP9A7VYUNBZLLP/Screen%2BShot%2B2020-07-12%2Bat%2B1.23.23%2BPM.jpg Home #AvantiEmpowered spotlighted real Avanti Senior Living resident, employee & leadership stories, established Avanti as an industry leader, and helped define my team’s foundational social approach: authenticity first, sales second. http://smalllspace.com/social-engagement daily 0.75 2023-11-26 https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1594594533760-LWFG61WJB6YKC4120MX6/IMG_4441.jpg Social | Engagement Strategy https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1594590990885-BFBLTHV38TE61VDBUM2H/Screen%2BShot%2B2020-07-12%2Bat%2B1.23.23%2BPM.jpg Social | Engagement Strategy - “I am more powerful and influential than I ever believed.” - Dayna Stewart, Avanti Senior Living Family and Resident Advocate, on how she is #AvantiEmpowered. Stand up (like our lovely resident featured here!) for women’s rights at HelloAvanti.com/Events. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1594593309429-GFEKOZII5V6K91KZMX7U/IMG_4435.jpg Social | Engagement Strategy https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1594589547156-5U2F483FD52EFAUL6162/Screen%2BShot%2B2020-07-12%2Bat%2B1.25.34%2BPM.jpg Social | Engagement Strategy https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1594589485677-7EQT3PNXHQZZFW20SXUO/Screen%2BShot%2B2020-07-12%2Bat%2B1.25.31%2BPM.jpg Social | Engagement Strategy http://smalllspace.com/cadence-social-media-project daily 0.75 2020-12-25 https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1608930341516-T4GRMRGUEEHUASDB6E2V/IMG_4435.jpg Cadence http://smalllspace.com/contact-me daily 0.75 2020-12-25 http://smalllspace.com/lead-generation-digital-media-strategy daily 0.75 2023-11-26 https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1616634855184-OWGRR25Y4A2D4EEBQHR7/Screen%2BShot%2B2021-03-24%2Bat%2B5.19.33%2BPM.jpg Digital | Lead Generation - Client, middle of November: “We need 12 new prospects to sign before Dec. 31.” I was like, sure. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1616635556943-FYFWOOR87GFJWHVT525B/AG-XXX+Christmas+Tree+Sponsor+Flyer_8.5x11_final.jpg Digital | Lead Generation - Planning & Fundraising To pull off such an ambitious sales goal, we knew we’d need to get prospects out to see and experience Aldersgate’s magnificent 231-acre campus for themselves. A virtual event wasn’t going to cut it, but Covid-safety was a very real concern. In a brainstorming meeting, I threw out the idea of a driving tour, and we ran with it: what if we invited prospects and the surrounding community out to experience a magical holiday festival on a massive scale, all from the safety of their own vehicles? With this flyer, we asked local vendors and partners to sponsor decorations, tree by tree. Our client received over $40,000 in sponsor funding within a week, and decking the halls began in earnest — while at 3rdThird, my team went into promotion overdrive. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1616689498529-TU0VQK4PZU4XZ7GX7V2F/Screen%2BShot%2B2021-03-25%2Bat%2B9.23.12%2BAM.jpg Digital | Lead Generation https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1616693714284-16E0S1QHI3UKDOGJWAXV/Screen%2BShot%2B2021-03-25%2Bat%2B10.29.34%2BAM.jpg Digital | Lead Generation https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1616693749033-8IA9YFDJSEOQG8O21BTJ/Screen%2BShot%2B2021-03-25%2Bat%2B10.20.46%2BAM.jpg Digital | Lead Generation https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1616694793168-L7TPTIW2O2CSXZ7ZE7Q5/Screen%2BShot%2B2021-03-25%2Bat%2B10.50.24%2BAM.jpg Digital | Lead Generation - Legs on Legs Aldersgate’s Holiday Lights Driving Tour was a by all measurements a breakout success, bringing cheer to senior residents, workforce, and community members from all over the Charlotte area, and serving as a testament to the power of a community mindset in a dark time. Next year, Aldersgate looks forward to bringing the event back, and promoting it to an even broader audience with the incredible video and photo content captured at 2020’s inaugural festival. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/dd4e562d-fb81-4ebd-9131-122406f48d11/Screen+Shot+2021-03-24+at+5.21.24+PM.png Digital | Lead Generation https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/3153f771-18b5-430c-9430-f4338a5f5159/AG-033_Holiday+Tour+Map_17x11_14pt++back.jpg Digital | Lead Generation We rebuilt the campus map in the client's new brand colors, and included a direct, 1-way route for event visitors. We decided to keep the hot cocoa, cider and Santa visit along the path a surprise. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/36cbebcd-7b96-43b1-a89c-1193b495613a/AG-033_Holiday+Tour+Map_17x11_14pt+%283%29.jpg Digital | Lead Generation As a folded 11.5 x 17, this piece showcased the map on one side, and the community's event and promotional offerings on the other. (Yes, I attempted multiple times to cut this copy by 80%... you should've seen what the client initially requested we include.) http://smalllspace.com/homee daily 0.75 2023-01-31 http://smalllspace.com/social-paid-ads-launch-prospecting daily 0.75 2023-11-27 https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/0c66d68f-4bc4-4b5a-9062-e1372a76b487/Screenshot+2023-09-06+at+11.56.15+AM.jpg Ecom Sales | Cult Personal Care https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1694019778651-WWF8XEWY2M693W68W7BO/Screenshot%2B2023-09-06%2Bat%2B12.39.29%2BPM.jpg Ecom Sales | Cult Personal Care https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1694019798573-XQCU64PMZSEPUUL2IOYR/Screenshot%2B2023-09-06%2Bat%2B12.39.36%2BPM.jpg Ecom Sales | Cult Personal Care https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/6a94ef7d-675b-4685-b2bc-72c7ab9d6cc2/Screenshot+2023-09-06+at+11.55.56+AM.png Ecom Sales | Cult Personal Care Shifting focus from the brand's existing organic social presence to their new investment in sales-generating paid social required an initial diagnosis of creative elements. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1694019814201-OP10100R2S3SQNEBCTZ7/Screenshot%2B2023-09-06%2Bat%2B12.39.48%2BPM.jpg Ecom Sales | Cult Personal Care https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/dc155a7c-c8ef-45d3-b2b4-0b71498dea66/Screenshot+2023-09-06+at+11.56.08+AM.png Ecom Sales | Cult Personal Care A new product offering, chocolate, necessitated a separate framework of value proposition testing. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1694019831866-2RZVFHBG4NHPJ3W5AUXK/Screenshot%2B2023-09-06%2Bat%2B12.39.54%2BPM.jpg Ecom Sales | Cult Personal Care https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/063c38e3-ec07-441e-8729-f2690f08ef4c/Screenshot+2023-09-06+at+12.11.38+PM.png Ecom Sales | Cult Personal Care Early Media Planning https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/1694019843618-8MGLGFJ8WWDYCDDZC0QA/Screenshot%2B2023-09-06%2Bat%2B12.40.06%2BPM.jpg Ecom Sales | Cult Personal Care Reaching a wide range of new customers with a diverse array of formats and value props was critical in phase one. We analyzed creative individually and in segmented aggregates to optimize second phase creative generation. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/9756eb54-7a67-4b07-94f5-f34fd8f15031/Screenshot+2023-09-06+at+12.11.43+PM.png Ecom Sales | Cult Personal Care Early Media Planning https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/5e7e641f-c89a-4b09-85c4-5edb0ffb844b/Screenshot+2023-09-06+at+12.11.46+PM.png Ecom Sales | Cult Personal Care Early Media Planning http://smalllspace.com/social-paid-ads-launch-prospecting-1 daily 0.75 2023-09-06 https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/c7e56a74-4466-4965-a26f-fb8c4a41fab8/Screenshot+2023-09-06+at+2.37.00+PM.jpg Discount Women's Retailer http://smalllspace.com/social-paid-ads-blue-check-womens-intimates daily 0.75 2023-11-27 https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/b05acb9b-36d4-432b-952c-56925787f68e/Screenshot+2023-09-06+at+2.53.44+PM.png Ecom Sales - Women's Intimates Topline performance picture with KPI. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/21d64bd2-b198-4845-ae47-3dcbab284a0b/Screenshot+2023-11-26+at+4.49.36+PM.png Ecom Sales - Women's Intimates Topline Brand Lift Study results and creative callouts. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/b7501b11-0637-4a5e-823c-aa754c4fa3b6/Screenshot+2023-11-26+at+4.49.47+PM.png Ecom Sales - Women's Intimates Promo-specific BLS results weaker, reminder of budget split that still prioritizes promotion per client business needs. https://images.squarespace-cdn.com/content/v1/5f0b631123623c6a9fbe462c/c09a0486-2444-4619-9bb8-ab4ca1482667/Screenshot+2023-11-26+at+4.50.05+PM.png Ecom Sales - Women's Intimates Creative snapshot - evergreen.