Promotion-Driven Family of Brands
Paid Social Promotion / Account Supervision
Adlucent
March 2023 - Aug 2023 (ongoing)
As the Meta landscape has shifted
Dynamic vs. Promotion
Valuable Analysis
From the beginning of the engagement, the client was intent on utilizing universal attribution to understand the customer journey across channels, but was quickly buried in data from a 3rd party reporting provider.
My team worked closely with the 3rd party to curate actionable, ongoing analysis that could be understood by all levels of leadership.
By the Metrics:
Sales.
With a focus on first-time buyers only, the
Traffic.
From
Engagement.
From
Creative Learnings.
From