interdisciplinary, social-first digital marketing
Exploring mechanics of surprise & delight within the machine.
What matters most in the social marketing multiverse?
Social Marketing - Prospecting Sales
Adlucent
Cult Personal Care Brand
2023
After fifty years of successful growth without advertising, this client launched profitable digital advertising in 2023 with a fully modern, universal-attribution approach, guided by my Adlucent team.
Social Marketing - Promotion Sales
Adlucent
Blue-Check Women’s Intimates
2022
This women’s intimates brand struggled to adjust historically promotion-heavy social advertising to Meta’s “creative is the new targeting” approach. My Adlucent team ensured the client updated their creative, messaging and campaign structure successfully.
Social Marketing - Full Funnel Sales
Adlucent
Outdoor Retailer
2022
This outdoor retailer came to Adlucent right before the 2022 holiday season and my team quickly capitalized on Meta’s new Advantage+Shopping campaign type to deliver the company’s most successful Q4 sales outcomes from social advertising to date.
[2017-2021] At 3rdThird Marketing, I built an end-to-end social media marketing department from the ground up over a three-year period. This team grew to support 25+ client accounts across a diverse mix of DR & lead-gen goals, through a unique mix of client coaching & collaboration.
Spirited development.
Integrated Event Marketing - Lead Generation
3rdThird Marketing
Single-Site Residential Community
2020
After a downer of a year, Aldersgate Life Plan Services was looking for a serious Q4 boost to apartment sales, community morale, and mindshare in the local Charlotte, NC area.
A covid-safe campus driving tour delivered that and more on a hot timeline, in the true spirit of the season.
Social Marketing - Speaking Session
3rdThird Marketing
LeadingAge Washington
2020 EXPO
Telling it like it is.
Socially Distanced, Digitally Social: Marketing to the Covid-ified Senior Living Customer - as presented at Leading Age Washington’s first virtual conference, November 2020.
Social Marketing - Engagement
3rdThird Marketing
Southeast Residential Chain
2018-2019
#AvantiEmpowered spotlighted real Avanti Senior Living resident, employee & leadership stories, established Avanti as an industry leader, and helped define my team’s foundational social approach: authenticity first, sales second.